I’ve had years of experience helping home service businesses win more leads online. When it comes to the current market I firmly believe that a strategy without some form of paid ads will not help businesses grow. In most cases this is because their competitors are advertising so even when they are getting top results in organic search they are still missing out on business that others are advertising for. I’ve also found that a smaller budget won’t work for most home service businesses. While it may work for smaller and lower competition businesses, the home service industry is filled with big players who are spending money to stay on top.
Learn more about what PPC is and how it can help your home service business grow below.
1. What is PPC?
Pay-Per-Click (PPC) is a type of online advertising where businesses bid on keywords relevant to their services. Whenever someone searches for those keywords, the ads of the highest bidders appear at the top of the search engine results page (SERP). You only pay when a potential customer clicks on your ad, making it a cost-effective way to reach people actively looking for your services.
2. How Do Paid Ads Work?
Paid ads operate through an auction system, where businesses bid on keywords. The winner of the auction depends on factors like the bid amount and the quality of the ad. When a home service company’s ad wins, it shows at the top of the search results for relevant keywords like “foundation repair near me.” This increases the chances of a user clicking on your ad and converting into a lead.
3. Why Use PPC for Home Service Companies?
For home service businesses, PPC is especially valuable because it targets users who are actively searching for services like “roof repair” or “basement waterproofing.” It provides a direct path to generating leads since customers searching for those terms are often ready to take action.
4. PPC Best Practices for Home Service Companies
- Keyword Research: Use tools like Google Keyword Planner to find high-intent keywords. Focus on service-specific and location-based terms, such as “AC repair in Chicago.”
- Landing Page Optimization: Ensure your landing page matches the intent of the ad and provides a seamless user experience. Include a strong call-to-action (CTA) like “Schedule Your Free Estimate Today.”
- Ad Extensions: Use ad extensions like sitelinks, call extensions, and location extensions to provide users with more ways to interact with your business, such as calling directly or visiting your location.
- Targeting: Narrow down your targeting by focusing on specific geographic locations and setting ad schedules to show during peak hours when potential customers are likely to be searching for home services
Key Takeaways: The Importance of PPC for Home Service Companies
For home service companies, PPC is a quick and efficient method to grow your business. By leveraging Google’s auction system, optimizing your ads, and staying competitive with the right bids, PPC can provide the visibility you need to dominate your local market and convert clicks into customers.