Nuvo Agency

6 Reasons Why Mobile Optimization is Important

With technological advances in the past couple of decades, business trends have changed. Studies show that over half of consumers use their phones to make purchases. Think about it – how many people do you know who do not have a smartphone? How often do you use your phone to search the internet? Have you ever visited a webpage on your phone only to be frustrated and disappointed? We know how inconvenient a slow or hard-to-navigate mobile website can be, and we’re here to help you avoid giving your audience the same discouraging feelings. This article will share six reasons why you need a mobile-friendly website. 

Accessibility Drives Interaction

Accessibility is key. Since your phone goes with you pretty much everywhere, it can be a handy tool. The most significant reason you need a mobile-optimized website is over half (57%) of all web traffic comes from mobile devices. And since most of your customers will be visiting your site on their cell phones, it’s important to consider what kind of experience you’re giving them. 

Your website should be able to meet your audience’s needs. Your customers will appreciate a fast, easy-to-use website because it’s convenient for them. Mobile-friendly sites can increase sales and conversions because your customers can easily interact with your business. Your audience will remember an accessible site, which makes them more likely to be loyal to your brand. 

A Good Site Builds Credibility & Trustworthiness

Your website is a really big deal – for you and your target audience. Your customers are looking for a business they can trust, and you want them to know you’re credible. Your website is an excellent way for you to show what you’re about. And your website makes an impression on your audience. A thoughtfully designed website will show that you care about your customer’s experience with your business. A mobile-friendly website proves that your brand is adaptable, flexible, and innovative – making your business more conveniently available to your audience. 

Your site can make or break your customer’s experience. If your site is slow, difficult to navigate, or inconvenient, your audience is less likely to think fondly of their experience. 57% of online customers say they won’t recommend a business with a crummy website. You could be missing out on potential customers over a careless web design. Lucky for you, Nuvo builds custom websites with seamless design no matter what device you view them on. 

Increase Visibility

A mobile-friendly website will increase your visibility. A common goal for many businesses is to rank on the first page of a Google search. To help your chances, it’s a good idea to have a mobile-friendly website because Google’s search algorithm prioritizes mobile-optimized sites. If your website is as easy to use on mobile devices as on computers, it will help search engines recommend your site to customers. You’ll be able to reach a wider audience! Additionally, customers who enjoyed their experience with your business will be able to share your site on social media conveniently. 


Convenience is the main difference between mobile-friendly and less responsive sites. Site navigation should be intuitive and simple. Sharing content should be natural. The site should load quickly and be easy to read. Convenience means a lot to your audience. Your customers won’t shy away from contacting your business when it’s easy to do! With one click, your audience should be able to send you a message or give you a call. 

Attract Local Customers

You’ll be able to attract local customers with a mobile-optimized website. Mobile Search Engine Optimization (SEO) is a significant factor for local searches. When folks are making searches on the go for specific businesses, a mobile-friendly website will rank higher on the page, especially when location is a factor. These people are interested in spending their money on your service! If your website is easy to find and easy to use, your audience is more likely to continue to seek out your business. 

Final Thoughts

To wrap this up: you need a mobile-friendly website. We’ve shown six reasons why a responsive mobile site boosts your business. You can drive interaction, prove credibility, be more competitive, increase visibility, improve convenience, and attract local customers with a mobile-optimized site. Here at Nuvo, we tailor the websites we build to your unique needs. All the websites we build are optimized for mobile use, and we maintain your site after it launches. Our consistent website maintenance makes it quick and easy to amend your site when needed. Check out our articles for more tips on optimizing your business’s digital presence. Follow us on social media for regular tips for your website, marketing strategy, and social media use.