5 BENEFITS OF WEBSITE REDESIGN
Your business’s website is as equally important to maintain as your social media platforms. Websites serve as a first impression to your audience – so it needs to be a good one. Factoring in visual elements, copywrite, and accessibility are necessary components to maintain throughout your websites experience. Website redesign is something to consider every 2-5 years to ensure it coincides with your brand guidelines and is up to date with recent technology. Revamping your website is something for your company to consider in order to align your content strategy with an increase in conversions.
Positive Site Experience
Customers should be greeted with the information they need within an organized layout that is easy to follow. Your website should include sections such as About Us that outlines your mission statement and core values, along with a page for FAQ’s. A good flow of information will help guide the audience in the right direction to find what they need. Visual elements are also important to focus on to enhance the overall site experience. Include eye-catching visuals to draw the customer in and leave them with something memorable. When navigating a page becomes difficult or is not engaging enough, it is less likely that the user will stay on the page and a higher probability that they will move on to a competitor’s site. Create a user-friendly visually pleasing website with a redesign.
Optimize Performance
Bounce rates are common with websites that are advertising misleading information. If the page content is not matching up with main keywords, there becomes a disconnect with your website and in turn, a disconnect with the customer. Choose unique keywords that will ensure that you can be found from a search engine. Content, copy, and speed are the three most important features to prioritize if you want to see growth in organic traffic. Updating your website gives you the chance to choose relevant keywords, short phrases, and attention-grabbing CTAs to drive users to your site.
Brand Cohesiveness
Staying consistent builds trust and loyalty. If a customer is drawn to your company based on its social media presence, your website design needs to have the same attraction. Your audience should be receiving the same service every time they interact with your business. When you create brand guidelines, they need to be applied to your social media and your website design. In the case that they don’t match, customers might get confused when browsing between the two and could think they are looking at a different company all together. It is not acceptable to have a strong social media presence and a weak website. Keep your information, appearance, and flow consistent with an updated website to build trust with your audience.
Loading Speed
Online users expect to find what they’re looking for – fast. Many consumers will not spend more than 3 seconds to wait for a page to fully load. If your website is responding slow, it may have an outdated code and will have a hard time keeping up with modern technology. When you spend time creating visually appealing content and descriptive copy, but add in slow loading speed, it may not get the chance to reach your audience. Internet users tend to have less patience, so provide them with swift access to your sire to guarantee they receive your message. Search engine rankings have started to take landing speed into consideration, so updating your website will improve SEO. Having a quality website with quick site speed will validate the users browsing experience and lead to more completed sales.
Mobile Screen Accessibility
With the inclusion of mobile devices adding to a user’s online presence, it is not enough to only have a website function from a laptop screen. Redesigning your website to fit multiple screens is a fundamental part of making sure your brand stays reachable and relevant. If you cannot be accessed from a mobile device, you are missing the opportunity to be seen by a majority of your audience. Customers will lose interest if their mobile experience is not user friendly and may lead to them forming a negative opinion of your brand. Make sure your website can function from any screen dimension so that your audience is met with a responsive page and a seamless flow of information.