Articles

Resources to help you grow your business.

How Social Media and Marketing Work Together

As a business owner, you may wonder why you should spend time, money, and resources on marketing and social media. And, if you’re investing in one, why should you invest in...

How To Measure Growth On Social Media

What social metrics should you track? Metrics are important because they show numerical proof of how your business is doing on social media. A metric is a system or standard of...

What is Rebranding? And When Do You Need To?

Rebranding is a marketing initiative that changes a brand's look and feel. Typically, rebranding aims to influence how a brand is perceived by its consumers and stakeholders...

Who's Your Target Audience?

What is a target audience? Why is it important to have one, and how do you go about defining a target audience? Sit tight and we’ll walk you through it...

How To Manage A Google Business Listing

As a business owner, you may be familiar with using Google to learn more about your industry. You might do keyword research to improve your SEO habits. But are you listing...

Why You Need A Brand Kit

What do you have in your brand kit? Oh, you don’t know what that is? Allow us to elaborate. A brand kit is essential for the credibility and recognizability of your brand. Your business....

How To Attract People To Your Website

Since your website is so important, it’s crucial that your audience uses it. Your website is no good if no one is using it. And so, without further ado, here are 37 things you can try to...

How to Build a USP

Do you know what a USP is? In this article, we’ll explain what a USP is, why it’s useful to your business, and how to create one. Nuvo has helped hundreds of businesses...

WHAT IS MARKET RESEARCH?

What is market research? Why do you need market research? How do you know if market research is working? What are the benefits of using market research?...

The Great Marketing Checklist

A marketing plan isn't something you should just throw together. The marketing plan is essential for laying out the specifics of a campaign. Choosing a strategy...

17 Tips For Great Web Design

Web design encompasses a lot. It’s not just how a website looks but also how it’s used and works. The design of a website means a lot to consumers. You can design your own website...

Questions You Should Ask Your Marketing Agency

Looking for a marketing agency, whether it’s your first time or not, can be stressful. Your business is important, and you should be able to rest easy knowing your marketing...

6 Reasons Why Mobile Optimization is Important

With technological advances in the past couple of decades, business trends have changed. Studies show that over half of consumers use their phones to make purchases

How To Make Social Media Work For You

Social media has taken the world by storm. So many people use social networking sites, you’d be silly to avoid using social media as a tool to help your business.

5 Tips on Building Your Brand

The foundation of your brand starts with just that – you. Who are you? When building your brand, it’s important to first establish what the purpose is. Why are you here? Create a...

Establishing Brand Consistency

In simple terms – brand consistency is when your brand looks, communicates, and acts the same throughout every marketing channel. This could include email...

How To Establish A Buyer Persona

When implementing marketing strategies, you want to be sure that you reach an audience that is most likely to interact with your business. Dive deeper into understanding who...

Gain More Customers Using Social Media

As social media continues to grow and become widely used, the opportunities for your company to gain more customers online are endless. Having an active social...

How To Create A Social Media Calendar

In the world of digital media, the thought of staying up to date up can be overwhelming. Maintaining organization with the social platforms, your target audience, and what...

12 Brand
Archetypes

The tone of voice is how your brand communicates with its’ audience with specific word choice, order, and expression. Part of establishing a tone of voice adds to the...

5 Benefits Of Website Redesign

Your business’s website is as equally important to maintain as your social media platforms. Websites serve as a first impression to your audience – so it needs to be a...

How To Build A SWOT Analysis

Whether you’re dealing with a new business, evaluating a brand, running into obstacles, or seeing positive results, it is important to assess where you stand. A SWOT analysis...