Frequently Asked Questions
Our Most Asked Questions
With over 80% of all transactions starting from an online search, it is almost impossible to ignore the importance of a strong web presence these days. No matter what services your business is offering you can almost be certain that prospective customers will go online to research your service and the best companies to choose from to get started. If your business cannot be found, then your competitors will be taking the largest share of those opportunities.
Although you are never limited to working with a company like ours, we do highly recommend it. Our team specializes in online marketing and the development of custom online web presences. What does this mean for you? This means you can focus on what you do best, running your business and letting our experts help you grow.
Everyone has different goals. Some can be solved quickly, while others take more time and effort. Building a house quickly can be achieved, but the results may not be as long lasting as a house built with the right materials, by the right team. The same can be said for your web presence. If you’re looking to increase traffic on your site, we offer PPC services to get you a quick boost in traffic. For a long-term solution, we offer Search Engine Optimization services, which takes longer to achieve their goal, but can help you avoid costly Google Ads. Give us a call to find out how we can help you achieve your online goals.
Our Most Asked Website Questions
Your website is the first impression that prospective customers get about your business online. If you do not have a website or if you have a dated, poorly designed and developed website, then there is a very good chance that this prospective business is going to move on to a competitor that has put the proper time and care into their website.
There is absolutely nothing preventing you from going with a free or cheap service provider to build your website. As a matter of fact, going this route is better than not having a website at all in our opinion. However, if you’re looking to build a website to actually help your business grow, then going through the proper planning, design and development process to create an effective website is 100% necessary. Your website is your first, and sometimes your only, impression as well. Make sure that it makes the best possible imprint by having a professional team like ours build it correctly from the start.
- The more information we have from each customer before beginning a project the smoother and quicker the project goes. Ideally, we would like to have the following things before any website build is started:
- Approved Sitemap (our web developers will put together a sitemap for approval)
- High Resolution or Vectorized Logo Files
- Current Web Host and CMS login information
- Business listings login information (I.E. Angie`s List, Yelp, Yellow Pages, Facebook)
- Direction of design (design examples or ideas)
- Business Goals
- A theme is a set of predetermined styles for a website usually licensed by a design company for use in the development of websites. Most developers use themes as a sort of plug and chug operation to quickly reproduce websites which are essentially clones of each other.
- Yes. However our team of developers specializes in the customization of themes to provide individualized web presences. We use themes as a baseline for the development of our websites in order to expedite the process of development, but we do not simply plug content into a pre-baked layout. Our developers will be building your site from the ground up using custom HTML and CSS styles and coding to develop a site that is uniquely catered to your style and services.
- Before any website project enters the build stage we completely plan out how the approved designs will be coded into a working website. This process helps us to make as many elements of the website easily interchangeable. Our developers and designers work closely with our clients to provide any support or changes.
- All Nuvo Agency are built to be completely mobile-friendly (unless otherwise requested by the client). With over 50% of search queries taking place on mobile devices it is very important that any potential customer be able to find your services when they need them the most.
- If you have an existing website, then it is first your responsibility to notify us of that website. And if you wish to replace any existing websites with a new one, then that must be communicated to our team. In these situations we will quote out the necessary work to properly migrate your old website to your new one so that any chance of significant SEO value loss is limited, if not entirely avoided. This process is very involved, especially if you have a large website, as we must identify each existing page and link that has been indexed and then properly map and redirect those to the associated pages on your new websites.
- Our team will assist with helping you identify your calls to action, but ultimately these important elements will need to come from your business. We will make recommendations and help to build in conversion elements like forms and features to capture leads or sales, but the most effective websites are ones that have strong, unique calls to action. The most effective and unique calls to action are what separates you from the competition. Customers are often looking for the one reason why they should choose your company for a project over another.
- All of our sites are routinely checked and updated as needed in order to maintain your websites security and performance.
- All sites are backed up every other day to ensure that any changes that are made are preserved should any aspect of your site break. Our backups are also stored and kept should a client request that we roll their site back to a previous version.
- With each website that we build we setup and install Google Analytics, Google Webmaster Tools and Bing Webmaster Tools in order to properly track traffic and conversions on your site. In addition to this we use Google Tag Manager to track almost every possible interaction a customer may have with your site. This is important because it can show us which pages people visit the most and can help us optimize your site for the best possible conversion rate.
Search Engine Optimization Questions
SEO is an acronym for search engine optimization. SEO is something that can be done on your website (content development, coding, internal linking, etc) or off of your website (link building) to help your website organically rank for its relevant key phrases.
The easiest way to see if your site is ranking is to simply go to Google, Yahoo or Bing and do a search for the key phrases that you feel are relevant to your website. If you do not see yourself on the first page of those search engines for those key phrases then your site is not getting the placement and exposure it needs and you have some work to do. Our team of SEO professionals can help you achieve the organic rankings your website needs to be found online.
Paid Advertising Questions
PPC is an acronym for Pay Per Click – a form of online advertising that allows companies to show ads on the major search engines and social networks based on key phrases or demographic information. The idea of Pay-Per-Click is to have relevant ads only show when a user performs a search or meets a certain set of demographic info that an advertiser has selected. One of the most well-known, and effective, Pay-Per-Click ad platforms is Google AdWords.
Pay-Per-Click can most certainly be one of the quickest ways to blow through a marketing budget without any results, that is, when you don’t know what you’re doing. A professionally setup and managed Pay-Per-Click campaign can yield very quick, consistent increases in relevant traffic to your website. With budget being your only real limitation, the increase of new, qualified traffic to your website can be enormous. We highly encourage customers, especially those with brand new websites and specific marketing campaigns, to use Pay-Per-Click to reach the right people at the right time as they perform the search.
You, like every other advertiser using pay per click ads, would typically like their ads to be in the first position. As a result, this creates a large amount of competition, thus making it difficult for a novice to get their ads placed above everyone else’s. Ad positions, with Pay-Per-Click, happen in a couple ways – (1) you have outbid your competitors for a key phrase and/or (2) your ad is higher quality and more relevant than your competitors’. Different platforms rank paid ads differently, but these two reasons are generally going to answer this question.