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For years, home services SEO revolved around one core idea: match keywords to pages and rank as high as possible. That approach still matters, but it no longer tells the full story. Large language models (LLMs) don’t read content the way search engines used to. They don’t look for exact
Search is no longer just about blue links and position #1. In 2026, search is being reshaped by large language models (LLMs) like ChatGPT, Gemini, Claude, and Perplexity. These systems don’t just rank pages; they interpret, summarize, cite, and generate answers based on the most authoritative and reliable sources available.
I’ve recently had several customers ask how they can boost their presence without budgets as large as those needed for Google advertising. My answer lately has come down to a mixture of offline advertising like billboards and radio, or META advertising, as these campaigns help build brand awareness and can
Over the last 10 years, I’ve worked with various CRM solutions designed to help home service businesses build a reliable sales process. I’ve found that choosing the right CRM for your home service business can be a game-changer. However, with so many options, how do you choose the right CRM?
Over the last 10 years I’ve had the opportunity to work with large and small home service businesses across a variety of fields. This includes roofing, waterproofing, remodeling, HVAC and more. One thing that I’ve learned that for small businesses especially, optimizing for local SEO is one of the most
In my experience working with home service companies across the United States, I’ve found that closing rates are higher for companies that have a dedicated sales process. While these processes can range from spreadsheets of information to fully built CRM systems like Jobber and Salesforce, it’s important to have a
