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Search is no longer just about blue links and position #1. In 2026, search is being reshaped by large language models (LLMs) like ChatGPT, Gemini, Claude, and Perplexity. These systems don’t just rank pages; they interpret, summarize, cite, and generate answers based on the most authoritative and reliable sources available.
I’ve recently had several customers ask how they can boost their presence without budgets as large as those needed for Google advertising. My answer lately has come down to a mixture of offline advertising like billboards and radio, or META advertising, as these campaigns help build brand awareness and can
Over the last 10 years, I’ve worked with various CRM solutions designed to help home service businesses build a reliable sales process. I’ve found that choosing the right CRM for your home service business can be a game-changer. However, with so many options, how do you choose the right CRM?
Over the last 10 years I’ve had the opportunity to work with large and small home service businesses across a variety of fields. This includes roofing, waterproofing, remodeling, HVAC and more. One thing that I’ve learned that for small businesses especially, optimizing for local SEO is one of the most
In my experience working with home service companies across the United States, I’ve found that closing rates are higher for companies that have a dedicated sales process. While these processes can range from spreadsheets of information to fully built CRM systems like Jobber and Salesforce, it’s important to have a
Google has officially disabled its Google Cache feature, a tool that allowed users to view archived versions of webpages. Earlier this year, Google had already started phasing out cache links from search result snippets. This feature was particularly useful for viewing past versions of websites or accessing pages that were
