In the remodeling and handyman world, your marketing isn’t just about getting seen—it’s about being seen by the right people. After 10 years of working with home service businesses, I’ve learned one thing: marketing for this industry demands a hyper-local focus. You want homeowners in your neighborhood calling you, not someone across the state. So, how do you make that happen? Let’s dive into specific, actionable tactics that work wonders for remodeling and handyman services.
Local SEO For Remodeling & Handyman Services
If you want to grow your remodeling or handyman business, local search optimization is non-negotiable. When people are searching for services like “kitchen remodeler near me” or “handyman services in [your city],” you need to show up at the top of the results. This means ensuring your website is optimized for local SEO with location-based keywords.
Action tip: Use location-specific keywords throughout your site, like “plumbing remodel in Denver” or “handyman services in Chicago’s North Shore.” Also, create location pages for each area you serve. This will help your website rank for multiple areas and neighborhoods. The goal is to dominate your service area, one search result at a time!
Optimize Your Business Listings
Your Google My Business (GMB) profile is your business’s online business card, and it plays a huge role in how easily potential customers find you. An optimized business listing helps you rank higher in local search results, especially for “near me” searches. But, that’s not all—reviews are key. When someone is deciding between you and another service, what do they check? Reviews. And people trust other people’s experiences, so make sure you’re collecting reviews regularly.
Action tip: Upload photos of your projects regularly. Before-and-after shots work magic. Ask satisfied customers for reviews—don’t be shy! Even better, respond to each review, whether it’s positive or negative. It shows you care.
Show Off Your Work on Social Media
For remodeling and handyman services, social media is a powerful way to visually showcase what you do best. Before and afters, detailed project highlights, even quick video walkthroughs of completed work can boost your credibility and get people excited about your services. Think of social media as your portfolio—potential clients love to see what you’ve done before they pick up the phone.
Action tip: Use platforms like Instagram and Facebook to post your work. Run a small paid campaign showing off a recent project in your local area. And always use location tags to let followers know where you’re working. Trust me, people love project showcases.
Selling in the Same Neighborhood
Marketing is about momentum. When you complete a job in a neighborhood, it’s a great opportunity to start selling to the surrounding homes. Many homeowners tend to follow trends when it comes to home improvement. This is where yard signs and door-to-door marketing come in handy. It’s old-school, but it works!
Action tip: After completing a project, ask the homeowner if you can leave a yard sign in their yard for a few days. It’s free advertising. If you’ve completed multiple jobs in the same area, follow up with a door-to-door campaign offering estimates to their neighbors. Word-of-mouth spreads quickly when people see your work right in their neighborhood.
Advertise in Local Publications
Another tried-and-true tactic is finding local publications that feature home services. These publications are often read by homeowners who are actively considering improvements. Whether it’s a print magazine or an online directory, getting your name in front of homeowners through local media can keep your phone ringing.
Action tip: Identify home service magazines or directories in your area, like local lifestyle publications. Many homeowners trust these as a resource when choosing contractors. Invest in a listing or a small ad. It might seem small, but it helps position your brand where your customers are looking.
Demonstrate Expertise with a Blog
Lastly, let’s talk about blogging. Writing blogs might sound time-consuming, but it’s one of the best ways to establish your expertise. Plus, it helps with SEO, driving more traffic to your website. What should you blog about? New trends in home remodeling, tips for maintaining home finishes, or even detailed guides on popular materials like quartz countertops or hardwood floors. The goal is to be a resource that homeowners trust.
Action tip: Write about what’s new and exciting in the world of home improvement. For example, if there’s a new kitchen finish trend or an innovative remodeling technique, blog about it. These pieces not only attract organic search traffic but also help build your brand as an authority in the industry.
Key Takeaways: Use These Marketing Tactics to Boost your Lead Generation for Remodeling & Handyman Projects
When it comes to marketing for remodeling and handyman services, the key is staying local and showcasing your work in multiple ways. From optimizing your GMB profile to taking advantage of social media and neighborhood marketing, each tactic helps you build credibility and attract new customers. Marketing isn’t a one-size-fits-all deal, so make sure to adjust these strategies to fit your brand and your target audience.