In my experience social media is constantly changing and as devices are capable of processing more data size recommendations for cover photos, posts, and images also change. To ensure your posts look their best and are optimized for each platform’s display settings, it’s important to use the correct image sizes. Below is a comprehensive guide that I pulled together directly from each platform for the recommended sizes in 2024.
- Profile Picture: 170 x 170 pixels (desktop), 128 x 128 pixels (smartphones)
- Cover Photo: 820 x 312 pixels (desktop), 640 x 360 pixels (smartphones), Minimum size: 400 x 150 pixels
- Shared Image: 1200 x 630 pixels
- Event Cover Photo: 1200 x 628 pixels
- Stories: 1080 x 1920 pixels
- Profile Picture: 320 x 320 pixels
- Photo Posts:
- Square: 1080 x 1080 pixels
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Stories: 1080 x 1920 pixels
- IGTV and Reels: 1080 x 1920 pixels
X (Twitter)
- Profile Picture: 400 x 400 pixels
- Header Photo: 1500 x 500 pixels
- In-stream Photos: 1600 x 900 pixels
- Image Posts: 600 x 335 pixels (minimum), 1200 x 675 pixels (recommended)
- Profile Picture: 400 x 400 pixels
- Background Photo: 1128 x 191 pixels
- Company Logo: 300 x 300 pixels
- Shared Image: 1200 x 627 pixels
- Article Image: 1200 x 627 pixels
YouTube
- Profile Picture: 800 x 800 pixels
- Channel Cover Photo: 2048 x 1152 pixels
- Video Thumbnail: 1280 x 720 pixels
- YouTube Video: 1280 x 720 pixels (minimum)
TikTok
- Profile Picture: 200 x 200 pixels
- Video: 1080 x 1920 pixels
- Profile Picture: 165 x 165 pixels
- Pin Image:
- Standard Pins: 1000 x 1500 pixels
- Square Pins: 1000 x 1000 pixels
- Board Cover Photo: 800 x 450 pixels
Snapchat
- Ads and Stories: 1080 x 1920 pixels
Google Business Profile
- Profile Picture: 720 x 720 pixels
- Cover Photo: 1024 x 576 pixels
- Image Posts: 720 x 720 pixels
- Video Posts: 1280 x 720 pixels